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Baume & Mercier

Established: 1830


Brand Owner Information

Baume and Mercier focusses on special occasion wear.  Swiss luxury wristwatches for smart occasion.  Based in Geneva, Baume and Mercier forms part of the Richemont Group.  Simple, unfussy design and muted colour schemes combine to ensure that Baume and Mercier watches represent a classic, stylish choice with a timeless appeal. 

Since 1830 the brand has changed hands more than once.  First to Piaget in 1964, then to Cartier.  Ultimately as Richemont Group gained control of Cartier’s Vendome Group, Baume and Mercier effectively changed ownership again in the 1990’s.  Watch collections with evocative names such as Baume and Mercier Hampton with its shaped case and art deco history and Baume and Mercier Capeland underline the elegant and upscale identity of the brand.

Baume and Mercier’s logo carries above it the symbol of the Greek letter Phi, meaning the golden ratio – the purest design principle of all time.  Baume and Mercier Linea and Baume and Mercier Classima are two more outstanding examples of elegant, classic designs from this eponymous brand.