Believe it or not, time is beginning to tick down to the big day! And, amid festive shoppers moving firmly into the online sphere, our Client Services Director, Thomas, wanted to tell you about a digital feature that will help you choose your perfect Swiss-made Christmas gift.

2020 has been a whirlwind year – after a seemingly never-ending March and a drawn-out summer, suddenly there are only 81 days left until Christmas. And, although the festivities will look very different this year, one element of the celebrations is looking to be staying strong – the gifting.

While COVID-19 has been a reminder of how precious time is, it’s also got our priorities straight on buying. As I wrote about in our last blog, buyers are drawn to investment pieces rather than throwaway fashion during periods of economic uncertainty. And what makes a more thoughtful gift than a luxury watch bearing the coveted ‘Swiss Made’ marking?

Find your Dream Watch this Christmas

“But it’s only October!” we hear you cry! We all have that family member or friend that has their festive shopping boxed off way before the opening notes of ‘All I Want for Christmas’ chime across our radio airwaves for the first time, so it’s best to be prepared.

If you’re coveting a certain Swiss watch this Christmas, why not use our Dream Watch wish list feature to point your loved ones in the right direction? Our wristwear is a very personal choice and is not a purchase to be rushed, so by communicating exactly what you want, you’ll avoid receiving a watch that isn’t quite right.

Of course, our Dream Watch feature isn’t just for gifts from other people – why not use it to narrow down your favourite timepieces, and treat yourself?

Changes in online buying

One way that people have shown their love during social distancing is by sending gifts directly to their loved ones’ addresses, and it looks like this trend will continue through the Christmas period – and beyond!

In our last couple of blogs I’ve written about the ‘new age of retail’ – the way we shop has undergone a transformation, as shoppers feel safer browsing online than venturing out to the shops. It appears this is still on consumers’ minds as the holiday season appears on the horizon. According to, 58% of UK consumers say they’re shopping more online than they did before COVID-19, and 74% across all age groups now feel comfortable buying products online due to the pandemic.

How our Dream Watch feature works

With our Dream Watch feature, you won’t only see your ideal watch in your dreams – you’ll be taking a big step towards seeing it under your tree, come 25th December.

To use the feature, simply visit our website and browse our brands, or enter a keyword, model number or brand into the search box. Then complete the following steps:

1.Once you’ve found the watch you’re looking for, simply click the ‘Add to Dream Watch’ button, located just under the watch description.

2. A confirmation message will appear in the bottom left of the screen.

3. Once you’ve added your favourite watch(es) to your Dream Watch list, click your profile icon in the top right of the screen and select ‘Account’ to view your handiwork.

4. Once on your Account, click the ‘Dream Watches’ tab at the top to view your wish list. Here you can compare the models and remove any if needed. Dream Watches is a great way of comparing models – as you can see in the example below, I was looking for my ideal blue-dialled timepiece!

A memorable Christmas 2020

The jury’s still out on what Christmas 2020 will look like, but you can still celebrate in style!

Remember that if you’re treating yourself, you can enjoy £50 off your first order with us. And don’t forget, our bespoke concierge service will be available right up to Christmas Eve.

So, by using your Dream Watch wish list, your loved ones might even treat you to a prestigious delivery experience – and, of course, your perfect new watch!