Purchase a pre-owned Rolex, and you become an explorer, racing driver, deep-sea diver, scientist, or even James Bond. Whether you buy a pre-owned or a brand new Rolex, you do not just buy a watch, you purchase a timepiece.
Rolex has for more than a century been the watch worn by professionals and Presidents. It does not only keep time but is a tool used for professional activities, it is the timepiece of achievers.
Few brands have been as successful in positioning themselves at the heart of glamour. Rolex is the Global Partner and Official Timepiece of Formula 1 racing. It is present at Wimbledon, the Masters Tournament at the Augusta National Golf Club, the Royal Windsor Horse Show, and the Rolex Sydney Hobart Yacht Race.
The arts are equally important to Rolex as they are sponsors of the annual Vienna Philharmonic New Year’s Concert, The Metropolitan Opera, Royal Opera House, and Teatro alla Scala, to name but a few of the internationally prestigious institutions and events.
A little know curiosity is that Rolex started life as a British brand – founded in 1905 as Wilsdorf and Davis in London, but changed their name to Rolex in 1915 and moved operations to Switzerland in 1920.
Is Rolex a Quality Brand?
Quality and precision are synonymous with Rolex, and the company manufactures nearly every single component of a Rolex watch. The self-winding mechanical movements of Rolex watches are certified as chronometers by the Swiss Official Chronometer Testing Institute (COSC).
In addition to the COSC certification, Rolex introduced the Superlative Chronometer certification in 2015. It guarantees the precision of the watch to within -2/+2 seconds per day, a tolerance specific to Rolex and more exacting than the COSC certification.
The company also keeps two identical movement production lines in service in Bienne in Switzerland – so that an entire production line can be removed from service should quality issues arise.
Rolex creates scarcity in the market?
Buyers never forget their first Rolex watch and can easily become passionate about vintage Rolexes.
But there is a scarcity in the market, and there is often a waiting list for the purchase of an iconic Rolex – Time-to-Find has access to long-established, trusted specialist dealers that might have the pre-owned Daytona, Submariner, or Datejust you need. You can find our pre-owned Rolex collection here.
There has long been speculation in the industry that this is a deliberate tactic on the part of Rolex, however the company categorically denies this and stated “The scarcity of our products is not a strategy on our part, our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches – something we refuse to do as the quality of our products must never be compromised.”
Rolex Daytona – a classic design
The Oyster Perpetual Cosmograph Daytona is the watch for those with a passion for speed and driving. A classical design first introduced in 1963, the Cosmograph Daytona is an icon named for the Daytona International Speedway in Daytona Beach, Florida, United States. Rolex has been the Title Sponsor of the Rolex 24 at Daytona for the last thirty years. The event is a 24-hour sports car endurance race held annually since 1962.
The Cosmograph Daytona, with its tachymetric scale, allows a driver to measure elapsed time displayed in hours, minutes, and seconds on the dial. The bezel features a tachymetric scale to read average speed over a given distance based on elapsed time. It can measure speeds up to 400 units per hour, expressed in miles or kilometres.
Equipped with calibre 4130, a self-winding mechanical chronograph movement developed and manufactured by Rolex, its architecture incorporates fewer components than a standard chronograph. The Rolex Daytona also offers a power reserve of 72 hours.
The most famous of all pre-owned Rolexes was the Daytona worn by the late actor, racecar driver, and philanthropist Paul Newman. In fact, Paul Newman’s Daytona sold for a record-breaking $17.8 million in 2017.
We have a very interesting Gold version available here
Rolex Submariner – setting the design standard
A true divers’ watch, the Oyster Perpetual Submariner was presented in 1953 and set the design standard for waterproof wristwatches. The 1953 Submariner was waterproof to a depth of 100 metres (330 feet), and the more modern version is waterproof to a depth of 300 metres (1,000 feet).
The original Oyster case was 38 to 40 millimetres, and the new-generation Submariner is slightly larger at 41 millimetres. It has a distinctive Chromalight display dial with large luminescent hour markers, unidirectional rotatable bezel with Cerachrom insert, and Oyster bracelet. The case is made from 904L stainless steel or gold. The hour markers are shaped as triangles, circles, or rectangles, with broad hour and minute hands for reliable reading underwater.
The unidirectional rotatable bezel of the Submariner has engraved 60-minute graduation that allows a diver to monitor diving time and decompression stops accurately. The bezel is made from a hard, corrosion-resistant ceramic, and the colour is unaffected by chlorinated water, seawater, and ultraviolet rays.
Whether you are a first-time buyer of a pre-owned Rolex or a passionate collector, Time-to-Find is the only reverse marketplace for you. We connect you with authorised and trusted Rolex dealers. Do you want to add a pre-owned Rolex to your watch collection? Contact Time-to-Find today.