At Time-To-Find HQ, we’re truly getting into the festive spirit! In our latest blog, Thomas, our Client Services Director, discusses why it’s the perfect time to embrace the experience of online gift shopping.
‘Tis the season for… online buying! We’ve just emerged from the second lockdown in England, but the majority of us are still facing tough restrictions in Tiers 2 and 3. We know the drill for staying at home by now, but a new activity has joined our roster of activities. As well as baking banana bread and getting our crochet on, we’ve also been busy ticking off our festive shopping list using online means.
It’s clear that Christmas will be very different this year, but recent buying trends show that we’re still determined to make it a special occasion!
Time for digital
The shopping experience has been turned on its head. We’ve previously written about the move from “bricks and mortar” to “click to order” that occurred during the first UK lockdown. And, even when retail outlets reopened over the summer, the queues, one-way systems and use of face masks prompted many shoppers to adopt new buying habits.
In the autumn, fears over the second wave of the pandemic and the various ‘Tiers’ systems across the country further accelerated the growth of online shopping – research from the Office for National Statistics in October showed that e-commerce had rocketed to more than 30% of total retail sales. And, as shoppers spent more time at home, they started their Christmas shopping early. Research from Google has revealed that some people began their online research as early as September!
Time for family
Although we can mix with two other households over Christmas, we won’t be able to celebrate with a wide circle of family and friends. But the pandemic has shown us the importance of spending time with those we love, even if it means doing so virtually. And using online outlets for festive shopping gives us the luxury of not having to battle busy streets and shops – giving us more time to enjoy with family and friends (even if it’s over video chat!).
Time for treats
It’s clear that we’ve resolved to make Christmas 2020 a memorable one, and connecting through gifting is a major way of doing this. Luxury gifts are the perfect way of treating that special someone.
During times of uncertainty, buyers are often drawn to investment pieces, and we expect to see a similar trend when it comes to gifting. A major reason for this is we’re saving money due to battening down the hatches on our social lives and working from home, so we’re more likely to splash out on treats – for ourselves and our loved ones.
Jon Cox, Head of Swiss equities at financial services company Kepler Cheuvreux, recently told the FT:
“Consumers can’t travel and don’t want to go to public locations to eat or drink out, and so they seem to be spending on discretionary items and luxury goods again.”
So, if you’re looking for the perfect present for that someone special, look no further than a luxury watch bearing the coveted ‘Swiss Made’ marking. Watches are in the top three gift choices each year, meaning they’re a safe choice if you’re unsure what to buy. And, with our bespoke concierge service here at Time-To-Find, it’s never been easier to have luxury delivered to the door of your lucky recipient!
Begin your search online today – we have thousands of gorgeous Swiss watches for you to explore, from brands such as TAG Heuer, Longines and Tissot. And don’t forget your own presents – why not explore our Dream Watch wish-list feature.
And remember our bespoke concierge service will be available right up to Christmas Eve!