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In La Chaux-de-Fonds, Switzerland, a small workshop set up by Eugene and Alice Blum marked the beginnings of Ebel in 1911, so called as it is the four initials of the founders. E.B. e(t) L(evy) iven that Alice’s maiden name was Levy. So the company was known as Ebel and latterly the watch brand itself once it was established.
Truly a family enterprise, the company flourished and by 1932 was run by the founders’ son, Charles. The third generation took over in due course and the business grew both in size and reputation, enhanced by strong advertising. During the 1970’s Ebel began producing wristwatches for Cartier. The high- profile advertising saw Ebel associated with Andre Agassi, Boris Becker and Claudia Schiffer. The company changed hands twice, first being acquired by LVMH and then latterly Movado Group. Ladies models had huge success with the unique Ebel Wave collection so called for its wave shaped bracelet links. Equally the ladies Ebel Discovery and Ebel Sport Classic are two enduring favourites.
The links with architecture came about partly through the acquisition of Le Corbusier’s birthplace in La Chaux-de-Fonds as the Ebel Head office and partly through the use of the now well- known strapline, ‘The Architects of Time’ for the Ebel advertising campaigns.